Becoming and Remaining President

Directed by Cédric Tourbe

How, in France in the 1980s and 1990s, did brilliant communicants create a new public relations strategy?


In 1980s-90s France, how did brilliant communicants create a new public relations strategy that helped politicians to take over the Elysée and to stay in power? Television was already king of all medias and could prove to be a formidable springboard as well as a fatal trap for politicians. Mitterrand and Chirac found this out the hard way before they managed, with the help of a few secret strategists, to tame television and turn it in their favour. At the helm of these radical reversals were shadowy advisers known in the United States as "spin doctors".

Direction :
Cédric Tourbe
Writing :
Cédric Tourbe and Laurent Decastel
Production :
YAMI 2 - Christophe Nick
Broadcast :
France 3
Year of broadcast :
Duration :
70 min

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